CPQ: Configure, Price, Quote, Becomes a Key Pillar of Digital Transformation

More and more the world depends on technology, and business success can be measured by how well you keep up with the (ongoing or inevitable) digital transformation – especially in these trying times with Zoom relationships and distance everything. No matter what industry your business belongs to, the sales organization must thrive and accommodate digital solutions to stay ahead of the competition. One such category delivering innovation into the Sales domain is CPQ: Configure, Price, Quote.

CPQ platforms provide you with the end-to-end digital transformation in sales processes. CPQ acts as an effective vehicle for configuring the products and pulling out the right prices matching the needs of consumers along with assigning accompanied discount policies of the company to then generate quick, accurate quotes. CPQ can digitalize the processes of sales in such a thorough manner that it is no more an optional aspect for the business. You are too slow to move with the world if you are still on the typical spread-sheet approach. CPQ solutions are often delivered by subscription SaaS model software to rapidly automate your sales department liberating it from latency and mistakes that kill deals while enabling exponential growth or capacity.

In the data-driven age, CPQ processes the digitalized information of products in terms of product metrics such as numbers, weight, size, prices and other defined attributes for each particular product. Each completely configured product combination is then broken down into components and connected with business rules in the CPQ platform. CPQ intricately interlinks each component, evaluating every option against others and enforces rules of sales available in the viable quote configuration. All the processed data and rules are analyzed by CPQ to design the price of the product and generate that valid quote matching to the consumer needs – ideally in a guided experience.

As business accelerates and consumer get more savvy, modern CPQ solutions must keep pace with multi-channel access, mobile experience, built-in AI and cloud infrastructure to enable a broader community across the competitive landscape. Even now, CPQ runs on your smartphones integrating with the other complementary systems such as sales-force automation (SFA) and customer relationship management (CRM). The biggest benefit CPQ can offer, making it a key pillar of digital transformation, is the end-to-end automation of critical processes enabling every member of the sales team – from laptop screen of the CFO to the mobile phone of sales manager, thereby streamlining quote and contract creation.

Although there is no silver bullet in Sales, CPQ makes sure you guide your prospects to the right offerings with best approved pricing so the only work remaining is getting that signature!

Launching RPA in an Enterprise

robotic photoRobotic Process Automation (RPA) is the latest technology to mature in the area of digital transformation and cost optimization for companies. Before launching RPA in your organization, it is important to develop a strategy that best leverages the software to deliver tangible results tailored to your organizational priorities. Most organizations prefer to experiment with RPA in contained areas before driving an enterprise-wide launch. When organizations are serious about launching an RPA program, this proof of concept or pilot approach can work best if you model sample areas that model common scenarios across the organization.

Before launching RPA, the best practices the companies can inculcate for the preparation and then operations of RPA include working actively with your IT team to install RPA software successfully and constructing the platform controls for enterprise automation, training human capital for effective adoption of ‘bots, creating a ‘bot “manufacturing process” for defining, configuring, designing and testing automated processes and monitoring the RPA platform for ongoing improvements.

Once you have begun defining how RPA will roll out across the enterprise, it is important to identify the candidate pipeline for automation and, ideally, frame up an intake, prioritization, and governance process to qualify candidates. These days there are many best practices that help define RPA ‘bot success factors – such as processes that are rule-based, well defined with repetitive steps, require minimal human intervention, etc. More on that later, but the goal is to discover all qualified processes to realize the ROI of RPA while avoiding the distraction of those processes that will not deliver comparable value through automation.

To that end, performing an analysis of ROI is an important step in launching RPA. It is advisable to calculate all kinds of costs both non-monetary and monetary along with the time taken for completing processes and compare it with the cost optimization offered by RPA – just as would be required of any company initiative. In addition to creating structured intake and governance, launching RPA also involves putting infrastructure in place and procedures required to develop then support the ‘bot development. Lastly, enabling the tracking the results is also crucial in this new paradigm of “snackable” or bite-size projects called ‘bots. We need to take the investments seriously and realize that the success of RPA in your enterprise requires a system that can systematically identify, approve, deliver, and perform at a high-volume, granular level.

Launching RPA can work efficiently for your enterprise if you take the proper steps to prepare, organize, launch, and then track specific results to the business.       


Everyone (we know) is challenged to do more with less, faster. Even in this agile world with a “fail fast, learn fast” mentality, there needs to be a lean structure to progress toward agreed outcomes. And left unaddressed, every request, initiative, or investment is priority 1, mission critical. As result, there is no predictabilty to succeeding against the objectives at hand. Establishing prioriization in planning and portfolio execution helps get stakeholders aligned and supportive of the greater strategic goals.

Automation and AI

AI, cognitive computing, and automation are common topics as these capabilities have become more accessible, understood, and appropriate in the average enterprise.


When we engage around process improvement, typically two common, yet opposing, perspectives surface with clients: eliminate waste or release potential. The beauty of process work is you can really do both, but it starts with mindset.


Enterprise and division-grade cost optimization is hard because there rarely a handful of clear or quick wins. Instead, we find there is often a complex prescription of medium potential programs that need to be managed tightly to deliver close to expected. At the same time, there must be a balance between necessary oversight without debilitiating overhead.